Coca-Cola India & Reliance Retail join forces for PET recycling initiative

In a significant step towards bolstering sustainability efforts, Coca-Cola India and Reliance Retail have collaborated to launch the ‘Bhool Na Jana, Plastic Bottle Lautana’ initiative, focusing on post-consumer PET (Polyethylene Terephthalate) collection and recycling. The project, in alignment with the Government’s Swachh Bharat Mission, aims to promote a circular economy, starting with a pilot phase …

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